We design experiences that meaningfully connect people with brands.

Elevating the ownership experience.

Audi

Service Design

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Across several years and multiple internal and external touchpoints, we have worked with Audi of America to continue to elevate the Audi buying and ownership experience. These efforts have resulted in Audi’s eventual rise to #1 on the JD Power CSI rankings.

Across several years and multiple internal and external touchpoints, we have worked with Audi of America to continue to elevate the Audi buying and ownership experience. These efforts have resulted in Audi’s eventual rise to #1 on the JD Power CSI rankings.

Creating an ethos of global connection.

Facebook

Experience Installation

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The Facebook Partner Center is a huge receiving area that serves as a showcase for all the company’s products and services that connect people across the Facebook ecosystem. We re-imagined ten discreet activations within the Partner Center, as well as the overall user journey of the space itself.

The Facebook Partner Center is a huge receiving area that serves as a showcase for all the company’s products and services that connect people across the Facebook ecosystem. We re-imagined ten discreet activations within the Partner Center, as well as the overall user journey of the space itself.

A human–centered app to help you save.

Dobot

Brand & Product Design

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We used our strategic and human-centered design approach to build an entire company, brand, and product from the ground up. At the heart of the experience is “my Dobot”, the personal financial advisor that communicates with each user and guides them though their finances.

We used our strategic and human-centered design approach to build an entire company, brand, and product from the ground up. At the heart of the experience is “my Dobot”, the personal financial advisor that communicates with each user and guides them though their finances.

Reinvigorating an iconic west coast brand.

76

Brand Experience

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Phillips 66, the parent company of 76, partnered with VBP Orange to pursue a new consumer experience strategy that would reverse declining sales and restore the heritage of this once proud brand.

Phillips 66, the parent company of 76, partnered with VBP Orange to pursue a new consumer experience strategy that would reverse declining sales and restore the heritage of this once proud brand.

Connecting and empowering women across the globe.

Technovation

Brand Experience

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Technovation is a global education program that teaches and empowers girls to become technology entrepreneurs by solving real problems in their community with businesses and mobile apps they design and build themselves. We created a new brand for Technovation and redesigned their website to more clearly reflect their mission.

Technovation is a global education program that teaches and empowers girls to become technology entrepreneurs by solving real problems in their community with businesses and mobile apps they design and build themselves. We created a new brand for Technovation and redesigned their website to more clearly reflect their mission.

A holistic brand experience for a wellness empire.

Massage Envy

Brand Evolution

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Massage Envy was an incredibly successful business that had outpaced its brand. We partnered with our clients to redesign the brand, communications and experience in a way that could be implemented across a nationwide network of franchised stores.

Massage Envy was an incredibly successful business that had outpaced its brand. We partnered with our clients to redesign the brand, communications and experience in a way that could be implemented across a nationwide network of franchised stores.

Reinventing the mall experience.

CambridgeSide

Experience Design

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Despite rumors to the contrary, the American Mall is not dead — it just needs evolving. We worked with a leading retail developer to reimagine what their flagship mall experience could be, and helped them apply principles of placemaking to their existing space.

Despite rumors to the contrary, the American Mall is not dead — it just needs evolving. We worked with a leading retail developer to reimagine what their flagship mall experience could be, and helped them apply principles of placemaking to their existing space.

We thrive on partnering with brands driven to create meaningful work.


Let’s talk.




Brian Diecks
Director of Client Services & Production

brian.diecks@vbporange.com
1 415 962 3040


201 Post Street
Seventh Floor
San Francisco, California