Blue Moon
Brand Experience
Music festivals represent an important opportunity for the Blue Moon brand experience to come to life. We worked with the team at MillerCoors to create an experience that both embodies the Blue Moon brand ethos and creates meaningful service interactions for festival-goers.
Music festivals represent an important opportunity for the Blue Moon brand experience to come to life. We worked with the team at MillerCoors to create an experience that both embodies the Blue Moon brand ethos and creates meaningful service interactions for festival-goers.
Audi
Service Design
Across several years and multiple internal and external touchpoints, we have worked with Audi of America to continue to elevate the Audi buying and ownership experience. These efforts have resulted in Audi’s eventual rise to #1 on the JD Power CSI rankings.
Across several years and multiple internal and external touchpoints, we have worked with Audi of America to continue to elevate the Audi buying and ownership experience. These efforts have resulted in Audi’s eventual rise to #1 on the JD Power CSI rankings.
Experience Installation
The Facebook Partner Center is a huge receiving area that serves as a showcase for all the company’s products and services that connect people across the Facebook ecosystem. We re-imagined ten discreet activations within the Partner Center, as well as the overall user journey of the space itself.
The Facebook Partner Center is a huge receiving area that serves as a showcase for all the company’s products and services that connect people across the Facebook ecosystem. We re-imagined ten discreet activations within the Partner Center, as well as the overall user journey of the space itself.
Dobot
Brand & Product Design
We used our strategic and human-centered design approach to build an entire company, brand, and product from the ground up. At the heart of the experience is “my Dobot”, the personal financial advisor that communicates with each user and guides them though their finances.
We used our strategic and human-centered design approach to build an entire company, brand, and product from the ground up. At the heart of the experience is “my Dobot”, the personal financial advisor that communicates with each user and guides them though their finances.
76
Brand Experience
Phillips 66, the parent company of 76, partnered with VBP Orange to pursue a new consumer experience strategy that would reverse declining sales and restore the heritage of this once proud brand.
Phillips 66, the parent company of 76, partnered with VBP Orange to pursue a new consumer experience strategy that would reverse declining sales and restore the heritage of this once proud brand.
Technovation
Brand Experience
Technovation is a global education program that teaches and empowers girls to become technology entrepreneurs by solving real problems in their community with businesses and mobile apps they design and build themselves. We created a new brand for Technovation and redesigned their website to more clearly reflect their mission.
Technovation is a global education program that teaches and empowers girls to become technology entrepreneurs by solving real problems in their community with businesses and mobile apps they design and build themselves. We created a new brand for Technovation and redesigned their website to more clearly reflect their mission.
CambridgeSide
Experience Design
Despite rumors to the contrary, the American Mall is not dead — it just needs evolving. We worked with a leading retail developer to reimagine what their flagship mall experience could be, and helped them apply principles of placemaking to their existing space.
Despite rumors to the contrary, the American Mall is not dead — it just needs evolving. We worked with a leading retail developer to reimagine what their flagship mall experience could be, and helped them apply principles of placemaking to their existing space.