As Design Director at Orange, Peter's role is to provide leadership in the ideation, design, and definition of human–centered, exceptionally crafted brand experiences. With deep expertise at the intersection of visual language and innovation, Peter's work leverages multiple disciplines including industrial, service, and environmental design to create and communicate new offerings in their most resonant forms.
Prior to Orange, Peter was a Design Director at global design and innovation firm IDEO. During his 9 years with the firm, he lead and guided many large–scale projects in hospitality, retail, luxury, and health and wellness. Peter's work for clients such as The North Face, Hilton, LG, American Express, and Marriott has helped companies forge meaningful connections with their customers while creating in–market impact. Peter's work has been recognized by awards and publications including Graphis, Lürzer's Archive, Print, Communication Arts, STEP, American Graphic Design, IDEA, Spark, Core77, The Atlantic, The Washington Post and Fast Company among others.
Excited to trade the city for redwoods, Peter recently relocated from Brooklyn to Marin where he lives with his family.