Harlan Kennedy
Founder
Director of Strategy
Founder
Director of Strategy
Read bio

Harlan believes that, more than ever before, we live in a world where people make decisions not based on marketing or advertising, but instead on real-world experiences.

     Harlan founded Orange in 2011 based on the simple insight that advertising will continue to matter less and experiences will continue to matter more. After initially throwing Harlan out of his office for this notion, Paul Venables reconsidered, and said he could stay.

     Since then, Harlan has focused on helping clients envision and execute more meaningful brand experiences for their customers. As the Director of Strategy at Orange, it’s Harlan’s role to ensure that the work is grounded in both userdriven Insights and brand strategy. He has a strong belief that “strategy” is not just something that happens at the beginning of the process — not just the “blueprint” — but that good strategy creates a construct that leads to more memorable(not just smarter)outcomes: Strategy at orange informs not only the design brief, but the design, the production, and the process itself.

     Harlan has been helping clients with strategic challenges since 1995. At VB&P he has headed up brand strategy efforts on a string of new business wins that include Audi, Palm, PG&E,  The Phillips 66 Company, Nestea, Massage Envy, and Russell Investments. Other brands he has shaped over his career include Acuvue, Agilent Technologies, Barclays, Bass Ale, Dentyne Ice, Dos Equis, One Medical, Powerade, Reach, Sony and Xbox. His thoughts on branding, and customer experience have been published in Fast Company, PSFK, and Ad Age.

     Harlan’s interest in the convergence of culture, commerce, and creativity began with a BA in Art History from Middlebury College. Harlan lives in Marin with his wife Sarah, their three kids, two cats and an overly orally fixated doodle named Riley.

Harlan believes that, more than ever before, we live in a world where people make decisions not based on marketing or advertising, but instead on real-world experiences.

     Harlan founded Orange in 2011 based on the simple insight that advertising will continue to matter less and experiences will continue to matter more. After initially throwing Harlan out of his office for this notion, Paul Venables reconsidered, and said he could stay.

     Since then, Harlan has focused on helping clients envision and execute more meaningful brand experiences for their customers. As the Director of Strategy at Orange, it’s Harlan’s role to ensure that the work is grounded in both userdriven Insights and brand strategy. He has a strong belief that “strategy” is not just something that happens at the beginning of the process — not just the “blueprint” — but that good strategy creates a construct that leads to more memorable(not just smarter)outcomes: Strategy at orange informs not only the design brief, but the design, the production, and the process itself.

     Harlan has been helping clients with strategic challenges since 1995. At VB&P he has headed up brand strategy efforts on a string of new business wins that include Audi, Palm, PG&E,  The Phillips 66 Company, Nestea, Massage Envy, and Russell Investments. Other brands he has shaped over his career include Acuvue, Agilent Technologies, Barclays, Bass Ale, Dentyne Ice, Dos Equis, One Medical, Powerade, Reach, Sony and Xbox. His thoughts on branding, and customer experience have been published in Fast Company, PSFK, and Ad Age.

     Harlan’s interest in the convergence of culture, commerce, and creativity began with a BA in Art History from Middlebury College. Harlan lives in Marin with his wife Sarah, their three kids, two cats and an overly orally fixated doodle named Riley.

Peter Antonelli
Design Director
Design Director
Read bio

As Design Director at Orange, Peter’s role is to provide leadership in the ideation, design, and definition of human– centered, exceptionally crafted brand experiences. With deep expertise at the intersection of visual language and innovation, Peter’s work leverages multiple disciplines including industrial, service, and environmental design as well as filmmaking to create and communicate new offerings in their most resonant forms.

     Prior to Orange, Peter was a Design Director at IDEO New York. During his 9 years with the firm, he lead and guided many large–scale projects in hospitality, retail, luxury, and health and wellness. Peter’s work for clients such as The North Face, Hilton, Nespresso, American Express, and Marriott has helped companies forge meaningful connections  with their customers while creating in–market impact.

     Peter’s early career included roles as both a Communication Designer and Art Director in the Bay Area at small boutiques and large agencies. During this time, his work focused primarily on refined visual communication for the fields of hospitality, art, film, food and wine, and publishing.

     Passionate about the role of education in design, Peter has held faculty positions within graduate programs at New York University and The New School where his work guiding students towards fluency in creative confidence and human–centered design has been applied to domains ranging from non–profit management to interior design and architecture. He sits on the Board of Advisors at the newly founded Miami College of Design.

     Peter’s work in creative direction and communication design has been recognized by awards and publications including Graphis, Lürzer’s Archive, Print, Communication Arts, STEP, American Graphic Design, IDEA, Spark, Core77, The Atlantic, The Washington Post and Fast Company among others.

As Design Director at Orange, Peter’s role is to provide leadership in the ideation, design, and definition of human– centered, exceptionally crafted brand experiences. With deep expertise at the intersection of visual language and innovation, Peter’s work leverages multiple disciplines including industrial, service, and environmental design as well as filmmaking to create and communicate new offerings in their most resonant forms.

     Prior to Orange, Peter was a Design Director at IDEO New York. During his 9 years with the firm, he lead and guided many large–scale projects in hospitality, retail, luxury, and health and wellness. Peter’s work for clients such as The North Face, Hilton, Nespresso, American Express, and Marriott has helped companies forge meaningful connections  with their customers while creating in–market impact.

     Peter’s early career included roles as both a Communication Designer and Art Director in the Bay Area at small boutiques and large agencies. During this time, his work focused primarily on refined visual communication for the fields of hospitality, art, film, food and wine, and publishing.

     Passionate about the role of education in design, Peter has held faculty positions within graduate programs at New York University and The New School where his work guiding students towards fluency in creative confidence and human–centered design has been applied to domains ranging from non–profit management to interior design and architecture. He sits on the Board of Advisors at the newly founded Miami College of Design.

     Peter’s work in creative direction and communication design has been recognized by awards and publications including Graphis, Lürzer’s Archive, Print, Communication Arts, STEP, American Graphic Design, IDEA, Spark, Core77, The Atlantic, The Washington Post and Fast Company among others.