Dobot

Defining and designing a financial business, brand and product.

Audi

Customer Feedback Experience

Making feedback part of the experience.

Audi

Test Drive & Delivery

Creating moments to remember.

76

Reinvigorating an iconic West Coast brand.

Audi

Kundenbegeisterung

Creating lifelong fans with a customer-centric experience.

Massage Envy

Rejuvenating a massive wellness business across brand, space and experience.

Technovation

Creating an energetic new brand for women entrepreneurs.

mediaX

Branding Stanford’s industry affiliate program dedicated to the intersection of people and tech.

ZERO1

Uniting two disparate industries under one cohesive brand.

Health Builders

Telling a story of hope in a country scarred by conflict.

Challenge

Technovation is a global education program that teaches and empowers girls to become technology entrepreneurs by solving real problems in their community with businesses and mobile apps they design and build themselves. They are a gem of a company with a powerful mission but were held back by stale branding and overwhelmingly complicated print and digital communication that wasn’t right for their global audience. Because of this, similar organizations with smaller offerings and scale were more widely known and celebrated.

Approach

We sought deep understanding of the competitive landscape to differentiate their new brand through an empathetic lens that was designed around our research and conversations with stakeholders and participants. It was imperative that the new brand made them feel modern, innovative and appealing to a global demographic. Equally as important was clearly sharing their message on the web to attract and convince mentors, sponsors and girls—and of course their parents—to participate in the curriculum and be a part of the growing organization.

  • Strategy
  • Branding
  • Communications
  • Research
  • Web Design
  • Collateral
  • UX / UI
  • Prototyping
  • Information Architecture

Challenge

Technovation is a global education program that teaches and empowers girls to become technology entrepreneurs by solving real problems in their community with businesses and mobile apps they design and build themselves. They are a gem of a company with a powerful mission but were held back by stale branding and overwhelmingly complicated print and digital communication that wasn’t right for their global audience. Because of this, similar organizations with smaller offerings and scale were more widely known and celebrated.

Approach

We sought deep understanding of the competitive landscape to differentiate their new brand through an empathetic lens that was designed around our research and conversations with stakeholders and participants. It was imperative that the new brand made them feel modern, innovative and appealing to a global demographic. Equally as important was clearly sharing their message on the web to attract and convince mentors, sponsors and girls—and of course their parents—to participate in the curriculum and be a part of the growing organization.

  • Strategy
  • Branding
  • Communications
  • Research
  • Web Design
  • Collateral
  • UX / UI
  • Prototyping
  • Information Architecture

Designing a brand for a global endeavor

The brand identity uses intertwining paths that symbolize the Technovation journey and its key groups of members: the girl, her sponsor and her mentor. The supporting typography is bold yet approachable, and the palette is bright yet sophisticated. These traits and more combine to create a system that flexes across medium and appropriately communicates across continents.

Designing a brand for a global endeavor

The brand identity uses intertwining paths that symbolize the Technovation journey and its key groups of members: the girl, her sponsor and her mentor. The supporting typography is bold yet approachable, and the palette is bright yet sophisticated. These traits and more combine to create a system that flexes across medium and appropriately communicates across continents.

Expressing the new brand on the web

The website originally was complex, loaded with content and confusing in user experience. We first redesigned the content architecture so the site acted as a natural funnel to both convey information and onboard new members. We wanted to highlight how to get started in the program, give girls an idea of what they will be learning, and provide a way for participants and parents to get involved in The World Pitch. By focusing content and refining narrative we created a clearer experience that supports the brand.

Expressing the new brand on the web

The website originally was complex, loaded with content and confusing in user experience. We first redesigned the content architecture so the site acted as a natural funnel to both convey information and onboard new members. We wanted to highlight how to get started in the program, give girls an idea of what they will be learning, and provide a way for participants and parents to get involved in The World Pitch. By focusing content and refining narrative we created a clearer experience that supports the brand.

As a nonprofit with a complex set of stakeholders and multiple types of interactions, we struggled to find a way to tell our story. It has been a wonderful journey learning from VBP Orange about creating a powerful brand that authentically represents the voice of all our amazing participants from all over the world.

Tara Chklovski, Founder, CEO of Technovation

Celebrating the results

The rebrand and launch came just in time for the 2016 World Pitch and continues to help Technovation grow in participation each year. In the past over 10,000 girls across 78 countries have participated and we look forward to seeing those numbers continue to grow.

Celebrating the results

The rebrand and launch came just in time for the 2016 World Pitch and continues to help Technovation grow in participation each year. In the past over 10,000 girls across 78 countries have participated and we look forward to seeing those numbers continue to grow.

Well, hello.

VBP Orange

201 Post Street, Suite 200
San Francisco, CA 94108
+1 415-288-3300
hello@vbporange.com

New Business

Brian Diecks
Director of Client Services and Production

+1 415-962-3040

VBP Orange

201 Post Street, Suite 200
San Francisco, CA 94108
+1 415-288-3300
hello@vbporange.com

New Business

Brian Diecks
Director of Client Services and Production

+1 415-962-3040

Well, hello.

VBP Orange

201 Post Street, Suite 200
San Francisco, CA 94108
+1 415-288-3300
hello@vbporange.com

New Business

Brian Diecks
Director of Client Services and Production

+1 415-962-3040

VBP Orange

201 Post Street, Suite 200
San Francisco, CA 94108
+1 415-288-3300
hello@vbporange.com

New Business

Brian Diecks
Director of Client Services and Production

+1 415-962-3040